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Professional Bicycle Fitting
Get the most from your ride
More Comfort - More Power - Ride longer. Check out the Process of a Pro Bike Fit HERE!

Full service bicycle repair shop.
With 35 years bicycle repair experience we have the best customer service, customer support, and satisfaction. Click Here

Stop buy and build your dream bike today!

Current Specials

Bikes - Gear - Apparel
On Sale. Up to 70% off.

Click here for bikes on sale.

Upcoming Events!

USAC Cycling Area Events for 2010
Click Here

Trek Red Shield Protection Plan

Red Shield Protection! THE BEST PROTECTION IN THE BUSINESS!!

Our new Red Shield Product Protection Plan goes above and beyond the original manufacturer's warranty. Red Shield protects against manufacturer's defects on any new bicycle from the Trek family of brands and it provides for repair from mechanical breakdown due to certain normal wear and tear. Red Shield offers 3 or 5 year coverage from the date of purchase. All new bicycles from any of Trek's family of brands. Labor is included with no hidden costs or deductibles. Claims are quickly serviced at your local authorized Red Shield Trek bicycle dealer. Locations available nationwide.
Stop by Cyclist Choice Bicycle Shop
for the BEST Protection in the industry!
View this PDF for more details.

(228) 864-0072
fax (228) 864-4292

email: cyclistchoice@gmail.com

1927 25th Ave.
Gulfport, MS 39501

Store Hours:
M - F: 9-6 Sat: 9-5
Closed Sunday

Fisher Dreamed.

Trek Unleashed.

Gary Fisher: legendary bike guru. Trek: Bike passion. Bike brains. Bike brawn. Put them together and you get the Gary Fisher Collection. Literally a dream come true.

Eco Design — if you want to build bikes better, then treat them as living things.

To build bikes better, we adopted the basic principles of Eco Design, which uses the proven OKALA method to score an item’s impact on the environment from its origin to usage and eventual end of life.

Bicycle Tune Ups! With the most experience on the Mississippi Gulf Coast we will get you back on the road, trail or beach quickly. 24 Hr Turn around on most tune ups! Free Estimates. Call for details - 228.864.0072

Trek Introduces Speed Concept Triathlon Bikes

HIGHLY ANTICIPATED SPEED CONCEPT LINE UNVEILED

AT STAGE 7 OF THE AMGEN TOUR OF CALIFORNIA

"When I ride this bike, I feel like I’m cheating.

It just doesn’t seem fair to the rest of

the field that I have this bike."

World 70.3 Champion Julie Dibens

(Waterloo, WI) – Trek Bicycle, the world leader in bicycle technology and innovation, officially launched its highly anticipated Speed Concept line of Triathlon and Time Trial specific bicycles on Saturday against the backdrop of the Amgen Tour of California’s Stage 7 Time Trial in Los Angeles. With its unprecedented aerodynamic profile, a host of new integrated technologies, and the most adjustability of any triathlon bike available, the all new Trek Speed Concept establishes a new benchmark of performance for triathlon and time trial specific bicycles. Find Out More

Cyclist Choice is the Gulf Coast's Project One 4 On The Floor Authorized Headquarters. Stop By Today And Check Out What A Fully Custom Trek Road Bike Is All About. We can help you create your dream bike or create your own below.

Introducing the all-new Project One custom bike program. Now with more choices, more options, more color combinations and more control over all the details. The possibilities are only as limited as your imagination.
Learn More.

George Casey talks about his Trek Classic Cruiser 3spd. 6000 miles and counting.

George Casey 6000 and counting Trek Classic cruiser 3spd

I bought my bike on May 22, 2008 at Cyclist’s Choice in Gulfport. I’ve been averaging approximately 10 miles a day ever since. As of today, I’ve logged over 6000 miles. And, I’ve enjoyed every mile! Most of my riding has been done on the Gulf Coast. My home is just north of the railroad tracks in Long Beach. My normal route is to ride south to the beach and then east or west, depending on the wind direction! (I like to ride into the wind to start and have the wind at my back on the way home!)

This sport has been a life-saver for me. The most beneficial aspect has been for my health. After having gastric bypass surgery, I lost 158 pounds. Losing weight and keeping it off isn’t easy. I knew I had to exercise. But, how? Running and/or walking were not an option because of my knee problems. Riding a bicycle has been the answer. My weight has remained steady! As long as I ride, I can eat what I want! Riding has also saved money. I now ride to the grocery store, post office, bank, etc. Why hop in the car when I can ride my bike?!? I’ve found all sorts of items on the roadsi I’ve found wrenches, hammers, a crowbar, logging chain, and even a laser thermometer during my rides! Every day is a treasure hunt!!!

Speed Unleashed
On Saturday in Kona, Chris Lieto became a hero.

On Saturday in Kona, Chris Lieto rode away from the best Triathletes int he world and dared
them to, "come and get him." It took 138.6 miles of a 140.6 mile race, and only the fastest
runner the sport has seen for decades could answer that call.
On Saturday, in Kona, Chris Lieto allowed courage to be his guide and raced, not against the rest of
the world's best, but rather against his own personal limits.
On Saturday, In Kona, Chris Lieto finished second in the world's hardest race.
On Saturday, In Kona, Craig Alexander became the 2009 Ironman World Champion, but Chris Lieto
became something more. On Saturday in Kona, Chris Lieto became a hero.
Read the Story Here->>>>

Bikes That Grow as Fast as They Do.

Trek kids' bikes are built on the premise that kids don't have to outgrow everything.
We call it Dialed Fit Specific - components that adjust to fit growth spurts -
you dial in the perfect fit no matter their leaps or bounds.

We Believe in the Simple Pleasure of Riding a Bike.

Comfortable upright-riding bikes that make getting there as much fun as being there.

Ride now, pay later! Sign up for the Trek credit card online

or at your Trek dealer. If you qualify, you can be pre-approved

for up to $3,000** maximum credit and issued an

account number within minutes.

Then simply present your account number to any participating Authorized Trek Dealer and take home the ride of your dreams.

You'll also receive the following benefits:

No Payments for 180 days*
For use at all participating Trek dealers
No annual fee

We Believe in a Better World

The world's evolving. No longer do people stand by and watch idly as they impact themselves,
others, and the world around them. At Trek, we believe that complex problems can be solved
by simple solutions. Go by bike.

We’ve Raised The Bar. Again.
The 2010 Madone 6 Series is lighter, stiffer,
more comfortable, and better integrated and we’ve got the specs to prove it.

Click here to check out the stats.